MCP as marketing infrastructure

AI Search (AEO/GEO): Get Found by Machines That Answer — lesson 17 of 20 (DEFINITION)

The frontier of AEO: don’t just be readable by AI — be usable. A white-label MCP server turns your site into a live tool AI assistants can query directly (inventory, guides, calculators). The brands machines can interact with beat the brands machines can only read about.

Source: Model Context Protocol · Robauto white-label MCP

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