B2B has already moved

AI Search (AEO/GEO): Get Found by Machines That Answer — lesson 16 of 20 (STAT)

94%

94% of B2B buyers used generative AI during their purchase process, and roughly half now start vendor research in an AI chatbot instead of Google. By the time they reach your site, the shortlist already exists.

Source: 6sense Buyer Experience Report (2025); G2 (2026)

Previous lesson · Next lesson · Course overview · All courses