Myth: SEO is dead

AI Search (AEO/GEO): Get Found by Machines That Answer — lesson 18 of 20 (MYTH)

No — it’s demoted from strategy to substrate. ~76% of Google AI Overview citations still rank in the top 10, and 21.6% of ChatGPT’s outbound clicks go back to Google. The journey is now AI → Google → you. Do both; measure separately.

Source: Semrush AI Overview studies; Similarweb (2026)

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