There is quite a bit of buzz about A.I. these days. At the core of A.I. is Machine Learning. But, let’s break that down a little bit.
A.I. – or Artificial Intelligence – refers to a computer taking input and making a decision. The way computers make decisions, can sometimes involve Machine Learning. These are algorithms that input and classify data. SEO is an example of a practical use of SEO. By me placing this link to my friend’s Jet Ski Rental company – he’ll start getting more traffic from Search Engines. My link informs the algorithm that his website is important.
In today’s environment Machine Learning isn’t usually the first step in technology development. Executives always want to make technology ‘smart’ and it can be a huge advantage. But it can also be costly and not output much if any revenue. Processing large amounts of data is expensive.
Would you like to learn more? We recommend this article by Lex Fridman from MIT.
