Zero-click searches

AI Search (AEO/GEO): Get Found by Machines That Answer — lesson 4 of 20 (STAT)

58.5%

58.5% of U.S. Google searches now end without a single click to any website. When an AI Overview appears, organic click-through rates drop ~61%. Ranking #1 under an answer nobody scrolls past is the new page two.

Source: SparkToro / Similarweb; BrightEdge CTR data

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