Traffic is changing owners

AI Search (AEO/GEO): Get Found by Machines That Answer — lesson 3 of 20 (STAT)

−33% / +1,200%

Google referral traffic to publishers fell ~33% globally in 2025 (−38% in the U.S.) while AI referral sessions grew ~1,200% in the same period. The traffic isn’t disappearing — it’s changing owners.

Source: Chartbeat via Press Gazette (2025)

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