Robotics Research

The Google Site Speed Signal You Are Sending

That’s a mouthful and what does it have to do with Artificial Intelligence

Search Engine Optimization, generally known as “SEO” is an age-old tactic of trying to manipulate the Search Engines so that your website shows up before another when someone searches. Sounds boring, right?

It’s actually likely one of the most urgent any CEO faces today. What hidden signals and meta data is your organization sending?

In other words, how does your website and digital footprint index in the world of machine-driven algorithms?

Technologies like Siri and Google read these signals and index this data to re-present your brand and website to the world. They generally need clean, clear info and a good user experience.

Not sure where to start? Try checking how Google views your current website. Site usability and speed is a key signal you are sending that tells their computers how to rank and index you.

Additional Resource: Properly Tag Your Website with Google Analytics 4 (GA4) to Send the Right Signals


Machine Learning has driven SEO for years. Above: Google's Page Rank Algorithm
Machine Learning has driven SEO for years. Above: Google’s Page Rank Algorithm

Robots and Dinosaurs

A few years back I was hiking in the New Mexico desert with some friends. I came across this petroglyph of what looked like the Robauto logo. I loved thinking about some ancient version of myself etching out some googley eyes on a cave wall. (Actually, what is this a sketch of?).

An early Robauto fan?

Fast forward to 2022.

Japanese robotics experts have built some very lifeline T-Rex dinosaurs. Robotics purists would argue this is animatronics, not robotics but either way, it’s an impressive show of engineering.

We’ve come along way since the dawn of man. Instead of etching robots on cave walls we’re posting them on Reddit.

HoneyBadger and the Digitization Gap

Society is badly in need of automation and robotics. The issue is that suddenly the tidal wave of demand has been met with supply chain and labor shortages. Expert labor that understands the old paradigm, plus the new at the same time pretty much does not exist.

This gap is real.

Caleb Eastman and I have talked quite a bit on this topic of total digitization universality. Otherwise old systems can’t talk to new. We’ve even a new startup HoneyBadger Controls specifically to be a new type of Zapier of Industrial IoT. Zapier by the way, is an amazing piece of technology that Zaps data back and forth between SaaS applications so you don’t have to go ask your dev team to do it. Thanks to Andy Hayes for telling me about Zapier years ago. It basically put my custom integrations business out of business, but saved thousands of dollars in the meantime for customers.

We’re in stealth mode still but basically we just love badgers and see a real need for some better cross-domain connectivity.