Whether you like it or not, or even want to think about it, robots are already controlling your website. I can’t get into all of the different ways that a bot is probably impacting your revenue right now, but I do want to delve into Search Engine Optimization (SEO) for a minute.
SEO is one ways that for years ‘experts’ have supposedly been able to game search engines like Google and Bing in an effort to make their website rank higher than another.
The truth is – you can impact your SEO. By sending signals such as page speed, meta content, external validation and keyword focus you can actually train an SEO bot to view your site a certain way.
The algorithms that calculate the search results run very quickly to provide us with fast search results, but they run very slowly in terms of indexing the web.
Here is a very quick example:
The robauto.ai domain at the moment has a domain rank of 15. It’s indexed in Google very quickly because the content is always new and many people reference it.
We can signal Google’s Machine Learning that another website is valuable or interesting by linking to it in a certain way.
For example, let’s say we wanted to rank #1 for pressure washing jacksonville but our website is about pressure washing in sarasota.
Easy fix. Just signal the machine that it’s also about jacksonville by linking to it from other sites with authority in general, particularly pressure washing authority.
What does Machine Learning have to do with SEO
