You may not realize the impact A.I. is having on your business. It’s not about what is coming, it’s what is already happening. Let’s take a look at very common example: Search Engine Optimization. What does SEO have to do with A.I. you ask?

Basically it is one of the original algorithms on the web. And it powers a lot. In simple term, engines like Google work to serve the best possible results and that is based on signals it receives. How fast is the site? Do people engage with it? What are the underlying meta tags?

All of these things lead to whether or not a site ranks well, which can lead to almost overnight gains or losses in traffic.

For example, take a look at PressureWashNow.com. It experienced a change drop in rankings after moving the website to a new host. Now it is starting to gain rankings after articles like this link to it – or send Google a signal that it’s important. The same things applies to new shopping sites and any kind of content you put on the web. The likes, comments, traffic and speed of the page all send a signal that the machines then use.