# Step 3 — install the pixel (2 minutes)

Copy one snippet into your site's head. It records every visit and, crucially, identifies AI crawlers and assistants — GPTBot, ClaudeBot, PerplexityBot, Googlebot and dozens more — that normal analytics either hides or lumps into 'direct'.

Canonical: https://robauto.ai/learn/what-is-robauto/4

_What is Robauto? A Guided Walkthrough — lesson 4 of 13 (PLAYBOOK)_

Copy one snippet into your site's head. It records every visit and, crucially, identifies AI crawlers and assistants — GPTBot, ClaudeBot, PerplexityBot, Googlebot and dozens more — that normal analytics either hides or lumps into 'direct'.

Source: [Robauto — Pixel setup](https://robauto.ai/dashboard)

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Machine surfaces: https://robauto.ai/llms.txt · https://robauto.ai/llms-full.txt · https://robauto.ai/.well-known/api-catalog