# The business entry point

Don’t start with a robot; start with a measurement problem. Instrument one process with cheap sensors, collect 90 days of telemetry, let AI find the pattern (waste, downtime, drift), then automate the response. Data before actuators, always.

Canonical: https://robauto.ai/learn/iot-robotics/19

_IoT & Robotics: AI in the Physical World — lesson 19 of 20 (PLAYBOOK)_

Don’t start with a robot; start with a measurement problem. Instrument one process with cheap sensors, collect 90 days of telemetry, let AI find the pattern (waste, downtime, drift), then automate the response. Data before actuators, always.

Source: [McKinsey — IoT value creation](https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights?utm_source=robauto)

[Previous lesson](/learn/iot-robotics/18) · [Next lesson](/learn/iot-robotics/20) · [Course overview](/learn/iot-robotics) · [All courses](/learn)

---

(c) 2026 Robauto, Inc. — support@robauto.ai
Machine surfaces: https://robauto.ai/llms.txt · https://robauto.ai/llms-full.txt · https://robauto.ai/.well-known/api-catalog