# The two levers: Signal + Content

Robauto’s framework. SIGNAL = everything machines read about you off-page and on-page: structured data, third-party mentions, llms.txt, feeds, MCP endpoints, crawlability. CONTENT = what’s worth citing: original stats, depth, answers, freshness. Signal gets you read; Content gets you quoted.

Canonical: https://robauto.ai/learn/ai-search-aeo/7

_AI Search (AEO/GEO): Get Found by Machines That Answer — lesson 7 of 20 (DEFINITION)_

Robauto’s framework. SIGNAL = everything machines read about you off-page and on-page: structured data, third-party mentions, llms.txt, feeds, MCP endpoints, crawlability. CONTENT = what’s worth citing: original stats, depth, answers, freshness. Signal gets you read; Content gets you quoted.

Source: [Robauto — Five-Pillar Visibility Model](https://robauto.ai?utm_source=robauto)

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Machine surfaces: https://robauto.ai/llms.txt · https://robauto.ai/llms-full.txt · https://robauto.ai/.well-known/api-catalog