# Small traffic, huge intent

AI referrals are only ~1% of web traffic today — but they convert dramatically better. Adobe found AI-referred retail visitors converted 42% better than non-AI traffic by March 2026 (a year earlier they converted 38% worse).

Canonical: https://robauto.ai/learn/ai-search-aeo/6

_AI Search (AEO/GEO): Get Found by Machines That Answer — lesson 6 of 20 (STAT)_

**+42%**

AI referrals are only ~1% of web traffic today — but they convert dramatically better. Adobe found AI-referred retail visitors converted 42% better than non-AI traffic by March 2026 (a year earlier they converted 38% worse).

Source: [Adobe Digital Insights (2026)](https://business.adobe.com/blog/adobe-digital-insights?utm_source=robauto)

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