# The prediction that came true

In 2024 Gartner predicted traditional search volume would drop 25% by 2026. A 2026 study of 1M+ keywords found 29% of search demand already in decline — worse than forecast.

Canonical: https://robauto.ai/learn/ai-search-aeo/2

_AI Search (AEO/GEO): Get Found by Machines That Answer — lesson 2 of 20 (STAT)_

**−25%**

In 2024 Gartner predicted traditional search volume would drop 25% by 2026. A 2026 study of 1M+ keywords found 29% of search demand already in decline — worse than forecast.

Source: [Gartner (2024); Fractl × Search Engine Land (2026)](https://www.gartner.com/en/newsroom/press-releases/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents?utm_source=robauto)

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