# Myth: SEO is dead

No — it’s demoted from strategy to substrate. ~76% of Google AI Overview citations still rank in the top 10, and 21.6% of ChatGPT’s outbound clicks go back to Google. The journey is now AI → Google → you. Do both; measure separately.

Canonical: https://robauto.ai/learn/ai-search-aeo/18

_AI Search (AEO/GEO): Get Found by Machines That Answer — lesson 18 of 20 (MYTH)_

No — it’s demoted from strategy to substrate. ~76% of Google AI Overview citations still rank in the top 10, and 21.6% of ChatGPT’s outbound clicks go back to Google. The journey is now AI → Google → you. Do both; measure separately.

Source: [Semrush AI Overview studies; Similarweb (2026)](https://www.semrush.com/blog?utm_source=robauto)

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