# Set growth goals, not just cost goals

80% of companies aim AI at efficiency. The high performers also set growth and innovation objectives — and they’re 3× more likely to have senior leadership actively engaged. Cost-cutting AI plateaus; growth AI compounds.

Canonical: https://robauto.ai/learn/ai-architecture/3

_Advanced AI Architecture: Strategy, Stack & Daily Practice — lesson 3 of 20 (PLAYBOOK)_

80% of companies aim AI at efficiency. The high performers also set growth and innovation objectives — and they’re 3× more likely to have senior leadership actively engaged. Cost-cutting AI plateaus; growth AI compounds.

Source: [McKinsey — The State of AI (2025)](https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai?utm_source=robauto)

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