# Discovery has moved

About 1 in 3 U.S. consumers now start product research in AI tools instead of a search engine. If AI models don’t know your business exists, a growing share of buyers never will either.

Canonical: https://robauto.ai/learn/ai-101/19

_AI 101: The 2026 Foundation — lesson 19 of 20 (STAT)_

**1 in 3**

About 1 in 3 U.S. consumers now start product research in AI tools instead of a search engine. If AI models don’t know your business exists, a growing share of buyers never will either.

Source: [Similarweb Market Research Panel (Jan 2026)](https://www.similarweb.com/blog/marketing/geo/gen-ai-stats/?utm_source=robauto)

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