# Discovery already moved

About 1 in 3 U.S. consumers start product research inside AI tools rather than a search engine. Agentic checkout is simply the next step after agentic discovery: the same assistant that recommends also transacts.

Canonical: https://robauto.ai/learn/agentic-commerce-101/2

_Agentic Commerce 101: How Agents Buy and Sell — lesson 2 of 20 (STAT)_

**1 in 3**

About 1 in 3 U.S. consumers start product research inside AI tools rather than a search engine. Agentic checkout is simply the next step after agentic discovery: the same assistant that recommends also transacts.

Source: [Similarweb Market Research Panel (2026)](https://www.similarweb.com/blog/marketing/geo/gen-ai-stats/?utm_source=robauto)

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