# Price like an API, not a catalog

Agents optimize on explicit terms: unit price, latency, refund window, rate limits. Publish them as data. Ambiguous ‘contact us for pricing’ is a hard filter — an agent skips you and buys from the competitor who quoted in JSON.

Canonical: https://robauto.ai/learn/agentic-commerce-101/14

_Agentic Commerce 101: How Agents Buy and Sell — lesson 14 of 20 (PLAYBOOK)_

Agents optimize on explicit terms: unit price, latency, refund window, rate limits. Publish them as data. Ambiguous ‘contact us for pricing’ is a hard filter — an agent skips you and buys from the competitor who quoted in JSON.

Source: [Robauto AgentHub — Listings](https://robauto.ai/agenthub/marketplace)

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Machine surfaces: https://robauto.ai/llms.txt · https://robauto.ai/llms-full.txt · https://robauto.ai/.well-known/api-catalog