When a new technology becomes popular, it experiences a flurry of innovation. Mainstream media and then social media (or vice versa) begins to cover the topic in length. This causes technologists and capitalists everywhere to scramble to develop new products, usually which are in line with the latest buzz.

These products never work other than capturing some of the market froth.

Instead of building a product around hype or buzz, focus your efforts on a specific problem you want to solve. Especially with vague topics such as Blockchain and A.I. – it’s important not to create a copycat product or to launch something that is 2% off the mark.

Create solutions to customer problems and leverage the technology of the day but be careful not to create buzz products.