Leave it to Apple to coin its own term. Apple Intelligence was announced in June 2024 at the Annual I/O Conference. As the A.I. race heats up, it’s interesting to note that Apple has teamed up with ChatGPT.
Remember, ChatGPT is actually Microsoft.
What is Apple Intelligence? At time of writing this, it seems like Apple Intelligence is:
1. ChatGPT integrated into certain iOS 18+ tools
2. An extension of Siri that will improve natural language processing
3. Generative AI for Emojis
4. Help creating content and writing emails
Copilot estimates that Apple now has 60% of the mobile device market, and to block Google data on these devices is very problematic for Google.
This of course is all very interesting because it’s Apple. They are seemingly taking a cautious approach to A.I. and that is probably smart. What hasn’t been mentioned by Google or Apple in their annual Keynote and Developer Conferences: The fact that Apple is blocking Google’s data.
When a user surfs the web on an Apple device, Google loses track of them essentially.
This isn’t being talked about, but has massive implications, far beyond any ChatGPT integration. This race is about Data.
Furthermore, anyone can partner with ChatGPT. As a developer, you can build applications on their A.I. models. So far there have been impressive advancements in Generative A.I. but we’re left a little confused and underwhelmed about how any company has an advantage over OpenAI, and what is the validity of building commercial products on a model that anyone can use?
Stay tuned, the rest of 2024 and into 2025 will be interesting and exciting.
Sept 2024 Update: iPhone 16 is Released – How to Use Apple Intelligence
