Very often I will see advertisers and marketers talking about chatbots or AI generated content. Liquid Death, well actually a fan, created a fantastic new commercial using partial AI + partial human.
That said, most AI content is off brand and off putting at this point.
Signals, on the other hand, are very important. Read that post to learn more and frame the AI conversation internally to your team.
- Where does AI get it’s facts? - September 13, 2025
- Vibe coding with Claude and how to get your data out of Service Fusion - August 24, 2025
- Godfather of AI – Geoffrey Hinton – Warning of Danger of AI - August 6, 2025